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Franklin is the Director of Implementation. He designs, implements and supports clients across a wide range of SureHarvest product offerings, crops, companies, and people. He has worked with many businesses to streamline and reform their collection and use of data to help them make better decisions. Franklin has designed and deployed Sustainability Management Information Systems in specialty crops, including nuts, wine, tree-fruit, flowers, leafy greens, mushrooms, and corn. Diverse software innovations completed under his direction include: strip-trial support, nitrogen budgeting for almonds, and assessor parcel mapping to name a few. Franklin received his M.Sc. in Botany from the University of British Columbia and undergraduate degrees in Biology and Linguistics from the University of California, Santa Cruz.