SOQUEL,
CA — January
26, 2004 — RealToolbox, a sustainability
professional services and software firm, today announced
that it is
changing its corporate name to SureHarvest.
The new name reflects
the commitment to sustainability
that RealToolbox has proven
in assisting trade associations,
universities, and individual companies
in the agricultural
and food industry to optimize their business practices
and
become more environmentally sound, socially responsible
and
economically successful.
"The name change to SureHarvest more accurately reflects
our
strategic work, depth of expertise and software systems
that we
provide to agricultural and food products customers here
in California
and throughout the US," said President Jeff Dlott. "SureHarvest
also
better captures our excitement and passion as we pursue
our mission
to become the trusted consumer source of data-driven information
on where food comes from and how food and wine are produced
in the increasingly competitive and globe food and wine
markets."
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