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“By working with SureHarvest to implement the Healthy Grown eco-label program, we moved growers along the sustainability continuum.”– Mike Carter, former Executive Director, Wisconsin Potato & Vegetable Growers Association, currently, CEO Bushman Potatoes The Protected Harvest program includes a strategic marketing and promotion program, in collaboration with the Protected Harvest growers, trade associations and packer-shipper partners. Working together, the partners collaborate on marketing strategies to mutually support activities to build the awareness, understanding and value proposition of Protected Harvest sustainably-grown certified products to retail buyers, wineries, shippers, distributors and ultimately, consumers. |
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