Wisconsin Whole-Farm Potato Growers Make Strides in Conservation and Sustainability

The Healthy Grown eco-label, overseen by Protected Harvest, is gaining notice as a trustworthy eco-labeling program as consumers and businesses become increasingly skeptical of misleading eco-friendly claims.  The Wisconsin Eco-Potato partnership and the Healthy Grown eco-label work to increase and improve sustainability practices on Wisconsin potato farms.

ChalkTalk with Jeff

Sustainability compliance...threat or opportunity?

Food companies are asking SureHarvest, what is Walmart's Sustainability Index all about? Is this just another compliance hoop we have to jump through? Will Walmart pay us more for sustainability? Dr. Jeff Dlott takes on these questions and raises another - Is there value in complying with Walmart's 15 questions?

Ecofriendly potatoes take hold in Wisconsin

The Packer reports the Healthy Grown Potato Program is a collabrative of Wisconsin Poatao and Vegetable Growers Association, the World Wildlife Fund and the University of Wisconsin. Now in it's 13th year, the Healthy Grown Potato program is poised for success in the sustainability market place. Growers are feeling pressure from buyers, such as Sysco and Wal-Mart, who are asking for data. Healthy Grown potato growers who are certified have the advantage of already having that data.

Sustainability could expand to help feed the world

Jeff Dlott and Kerry Tucker, both Food Foresight trends panelists, outline the breadth and scope of sustainability initiatives in government, foundations, NGO's and private sector food companies, including Wal-Mart and Safeway in this Sept. 18 editorial in The Packer. They conclude, that with a growing population, there is opportunity for growers to align products to target markets, whether those are commodity or niche markets.

Why Sustainability Is Now the Key Driver of Innovation

The September 2009 issue of Harvard Business Review includes an article titled "Why Sustainability Is Now the Key Driver of Innovation" that is worth reading. The authors argue that "only companies that make sustainability a goal will achieve competitive advantage. That means rethinking business models as well as products, technologies, and processes." Also included is a 5-stage process of innovation based on sustainability that provides a useful framework for companies considering a sustainability strategy.

Selling Sustainability

Being certified is only the first step in marketing sustainability, according to Annie Gardiner, a marketing communications expert, who shares her strategic advice for how to leverage certification to build your brand in this American/Western Fruit Grower magazine article by Laura Dretloff and Annie Gardiner.

Consumers Skeptical of Organic, All-Natural Cliams But Still Buy: Study

A recent study issued by Pavone indicates that while consumers are skeptical of organic and all-natural claims, the majority are very interested in purchasing, especially if comparably priced.

Walmart's Sustainability Product Index

In July 2009, Walmart announced its Sustainability Index for its product suppliers, including 15 Questions for Suppliers to answer regarding their environmental and social impacts of their production processes.

Specialty crops join sustainability trend

Len Richardson of the California Farmer reports on the efforts of the Stewardship Index for Specialty Crops, a group of stakeholders throughout the fruit, vegetable and nut industry working together to develop a comprehensive system for measuring sustainability performance throughout the supply chain.

8 out of 10 Consumers Buying Green: Study

Four out of five people say they're still buying green products and services in the midst of a recession -- despite the fact that these items sometimes carry higher costs, according to a new study commissioned by Green Seal and EnviroMedia Social Marketing and conducted by global market research firm Opinion Research Corp.

Produce industry leaders discuss sustainability issues, successes

Sustainability was a key theme at the PMA Fresh Summit 2008.