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March 21, 2013

From Seed to Fork

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In October 2012, PRO*ACT established Greener Fields Together, an industrywide collaboration of environmentally responsible parties including farmers, distributors, retailers and foodservice operators.  They have come togegher to make steady, measurable improvements in sustainability and food safety practices through all levels of the produce supply chain.  According PRO*ACT President Max Yeater, "We believe this will result in more sustainably grown, packaged and transported fresh produce coming to market, whether it is grown by a national producer or a regional or local farmer." 

"This initiative is unique in the way it provides a level of assurance, through consistent third-party verification, that all green efforts promoted by us and our supply chain partners are truly sustainable."  National produce farms are audited by SureHarvest, a leading agrifood sustainability technology, consulting and verification provider.  SureHarvest's approach to evaluation and verification is built around "Five Ps:" -- principles, processes, practices, performance and progress -- and documents sustainability efforts at the farm, packing shed and processing levels.  National farms that have already been or are in the process of being verified include Taylor Farms, Grimmway Farms, Sunkist, NewStar Fresh Foods, Naturipe Farms and Mission Produce.