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December 12, 2011

SureHarvest and Cultura Technologies Inc. Sign Value-Added Reseller Agreement

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SureHarvest’s Farm Management System adding labor management and harvest tracking apps

 (SOQUEL, CA. – December 12, 2011) SureHarvest and Cultura Technologies finalized an agreement to enable SureHarvest the rights to market, sell, and implement Cultura Technologies’ ExtendAg labor management and harvest tracking software nationwide. The two entities have integrated SureHarvest’s Farm Management System and ExtendAg applications to better meet the needs of growers, farm managers, and farm labor contractors looking for ways to improve their management practices.

“We are excited about the opportunity to work with Cultura Technologies to resell and support their field labor and harvest tracking tools,” said SureHarvest President/CEO Jeff Dlott. “These world-class applications dramatically increase the value of our fully integrated Farm Management System for agribusinesses driving continuous operational improvements through technology. Better management of labor resources as well as better tracking of harvested products is increasingly critical to optimizing yields, improving product quality and enhancing food safety.”

The ExtendAg labor management and harvest tracking apps are designed for companies that deploy large to medium-sized labor crews in the field for various cultural or harvest activities. The system meets the needs of growers, farm managers, and labor contractors who require tools to capture information in the field simply and efficiently for tracking employee productivity and fully automating the payroll process.

“The ExtendAg system has been successfully used by food processors for many years to improve raw product inventory control, manage logistics, optimize processing/packing yields, trace and track to and from the field and plant, and automate grower payments,” stated Cultura Technologies Product Manager Mike Allen. “We extended our offering recently to include the ability to capture key information related to labor and the product originating from the field. Now, integration with SureHarvest’s Farming Management System provides everything in one place for farm managers, allowing them more opportunities to make better decisions with more and better information,” added Allen.

According to Dlott, “SureHarvest Farming Management System provides growers with the tools to institutionalize the practice of ‘measuring to manage’ for implementing best management practices throughout their farming operation. We are proud to announce that our capabilities now extend to labor resource and harvested product optimization.”